History
For over 30 years, Qualitea has achieved numerous milestones, with each more bountiful than its former. Here is the entire journey of how we came to inception – to our benchmarks.
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AT A GLANCE
The year 1989 saw the inception of one of Sri Lanka’s leading tea exporters, which in turn became the world’s 3rd largest exporter of packeted tea within a short span of 2 years. Qualitea has been on the forefront of delivering superior grade tea varieties to the Middle East, Europe, United Kingdom and Asia, while also specialising in introducing novelty and variety to a generation of tea enthusiasts!
OUR VISION
To be a globally integrated company, providing the best value added natural beverages to the people of the world.
CORPORATE MISSION
To provide our customers with a top quality range of beverages, giving them maximum value for their money and total satisfaction always.
In the process, we would like to make available to all people the most sought after teas and natural beverages in the world.
To do this, we will strive to achieve perfection constantly and provide all people we serve a completely satisfying product, which they will cherish for a lifetime.
Testimonials
As a result of the independent voting in which over 7000 people take part, Shere Tea was the winner 4 times among 40 brands presented in our shops. I always drink Shere Tea with pleasure and recommend it to everybody.
Alexander Chudok,
President of Trade House Rubin
President of Trade House Rubin
St. Petersburg, Russia
Message From Chairman
Qualitea Ceylon (Pvt) Ltd is proud of its 33 years of rich history and varied experience in Tea. We stand today as one of the leading International Tea Marketing companies in the world. A vision that became a reality through careful planning, dedicated hard work, integrity, commitment and complete transparency which is the foundation to our success.
Read MoreQualitea Ceylon (Pvt) Ltd is proud of its 30 years of rich history and varied experience in Tea. We stand today as one of the leading International Tea Marketing companies in the world. A vision that became a reality through careful planning, dedicated hard work, integrity, commitment and complete transparency which is the foundation to our success.
The company has grown from its inception to a very strong force. At the beginning of our operations we were mainly a bulk tea supplier, however in the past decade we have given more emphasis on our own brands – Qualitea, Shere Tea and Genex which have become sought after tea brands the world over whilst we continue to be brand builders of many a Private Label brand in many geographical areas. We also continue to supply top quality bulk teas to many of our partners who pack these teas in famous brands sold internationally.
As a company, we strive to offer unmatched value to our clients on the strength of our sound fundamentals. We will continue on our path of pursuing growth in high quality oriented, value added tea, we will pursue new markets and promote Ceylon tea, whilst we strengthen our presence in existing markets.
We have earmarked a strong focus on improving our Client Services and Relations, as well as increasing our investment and empowering our businesses to attain sustainable and long-term growth.
The fundamental pillars of our success remain our skilled, experienced, talented, motivated and dedicated team. We will continue to harness their diverse synergies to steer Qualitea to the future. Our team will always be our core strength and we will invest in developing and harnessing their talents.
We will strive to build a company that capitalises on opportunities to grow and promote ‘The Best of Teas’ whilst being profitable, sustainable and a valued corporate citizen.
We will invest in technology required for the future, adapt to new market conditions speedily, be versatile and quality oriented, we will be optimistic and face the future with courage and business intelligence gathered through intense market research.
Joseph Kithsiri Jayawardena,
Chairman – Qualitea Ceylon (Pvt) Ltd.
